Team Meeting:1

As we only have a male actor we decided that we are gonna  film him on the 11.10.14, we are going to film the scenes that the female actor isn't needed for. Also we decided how long we are going to film for and where we are going to film; we're going to film in the canal and the park. We also discussed what props we are going to use for example the hairband and the flowers.

TASK 4: Final Pitch

Music for music video: Copyright enquiries

This is the email we sent to the record label to gain clearance to use the soundtrack for our music video.

TASK 3: Music Video Pitch Feedback

We pitched our treatment to the class, we gained a lot from this pitch as the feedback was vital because our group was not sure what song to choose. We had two main songs which were Neighborhood - Afraid and Ed Sheeran - U.N.I; WE pitched two different ideas to the class and then we asked the class to choose which one they preferred moreover majority voted that the Ed Sheeran song and idea was more suitable therefore as a group we decided to proceed with that song.

Moreover this feedback highlighted that there were ethical issues e.g. filming in a cemetery would cause a lot of issues. We did consider the ethical issues with this however we were not too sure what to do about it therefore, the class helped us resolve this problem by suggesting useful ideas. For example one classmate suggested that we use a prop to show that the character is dead. Another classmate suggested that we should film a flower dying to symbolize the charterers relationship. Overall the feedback was very helpful as it helped to resolve some of our issues.

TASK 3:Treatment (Music Video Pitch Idea)

Evaluation for Practise Music Video

Practise Music Video

Brainstorm: Music Video

TASK 2: Improved Case Studies

Below are the three music videos that I used for my case studies: 

             
             
             

TASK 2: Case Studies

Below are the three music videos that I used for my case studies: 

             

             

              

TASK 1: Creative Ideas and Scheduling (TimeToast)

Summer task

 1rst Music Video: Ed Sheeran – The A Team

Release date:  May 10^th 2011

Synopsize: The video starts with a young women who seems to be dead and another girl kneeling over crying. The video then backtracks to her past, which shows us that she’s basically homeless and she sells her body to feed her drug addiction, then she overdoses.    

The video is conceptual as it is based on mental concepts; the actual artist of the song only appears in the video for a couple of seconds and does not lip sync at all. The whole video is in black and white. There are various camera shots used for example in the beginning the video starts off with a close up of the first girl then goes into a mid-shot showing both characters.     

This video is different to other music videos as it shows the struggle of the character which represents a lot of normal people unlike most other videos which are normally about love, heartbreak and partying. Also this video is different to other music videos as the audience sympathise with the character in the music video. This gives me ideas for my own music video as I want the video to be different to other music videos.

2^nd Music Video: Lady Gaga – Born this way

Release date: May 23^rd 2011

Synopsize: This video does not has a storyline; in the video lady gaga does weird dance routines and either wears loads of make up too look like a skeleton or no clothes at all.

The artist of the song is in majority of the video and she lip syncs most of the song. This video is also different to most other music videos as most music videos either show a loved up couple or people partying. This attracts the audience as the video is really intriguing as it different and weird which draws people in to watch the video.

The music video starts off with a bird’s eye view of the dancers and Lady Gaga walking towards the front.  As lady gaga walks through the dancers a long shot followed by a mid-shot is used to show their costumes also the dancers kneeling. As the video goes on the camera switches from mid-shot to long shot to show the dancing also bird’s eye view shot is used to show all angles of the dance routine.